Jennifer Davis is a CRC (Tier 2) in Applied Health Economics and a Michael Smith Foundation for Health Research Career Scholar. Jennifer is an Assistant Professor at UBC-Okanagan in the Faculty of Management. Her career goal is to improve the health of Canadians through applied health economic evaluation and outcomes research. Jennifer’s research focuses on conducting economics evaluations alongside randomized controlled trials (i.e., cost-effectiveness and cost-utility analyses) in a variety of clinical settings that include falls, mobility, cognition and chronic conditions. A core part of Jennifer’s current research program includes health outcomes research (i.e., exploring the value of patient reported outcome measures) in the fields of healthy aging (i.e., cognition, mobility, chronic conditions). Jennifer also enthusiastically contributes as a co-director of operations of the Falls Prevention Clinic at Vancouver General Hospital. Dr. Davis is working collaboratively on an initiative to apply proven cost-effective and cost-saving secondary falls prevention interventions for high risk older adults across BC. Jennifer also acts as an associate editor of the British Journal of Sports Medicine.